As of Q4 2021, Egypt had a total cell phone penetration of c. 98% of the population which is around 100 million people. Approximately 62 million people are mobile internet subscribers (smart phones) with the remaining population using feature phones. The online space for the sale of new phones in Egypt is dominated by the 3 big e-commerce marketplaces along with some traditional retailers offering online purchases and the telecom operators. The secondary market for used phones online is highly fragmented and lacks trust and is currently dominated by the marketplaces of social media platforms and Egypt’s biggest classified portal. There is a tremendous need for bringing traditional e-commerce services (warranty, shipping, return policy) to the space coupled with other assisting services that would make it easy and transparent to buy a used phone online. Given the continuous rise in the price of new phones, coupled with the Covid19 pandemic, e-commerce will continue to show strong growth in Egypt and the demand for used phones will continue to rise exponentially.

MobiTech Integrated Solutions, with its deep understanding of the problems faced by users buying new and used phones online, took the challenge head on and launched the Mobilemasr e-commerce portal, creating a technology based, consumer centric transformation to the space.

MobiTech worked to design, develop, operate, and manage Egypt’s first e-commerce portal dedicated to the sale of new and used cell phones with supporting services. The hallmark of this transformation is remote diagnostic testing and reporting of used phones (Android and iOS) via MobiTech’s proprietary testing technology. Mobilemasr is the first portal in the MENA region and Africa to avail such a capability creating the trust needed between a buyer and seller.