Executive Team

Wael El Ashry

CEO and founder​

As CEO and founder, Wael brings more than 25 years of sales and marketing experience across a multitude of industries in both Egypt and the GCC. For the last 15 years, he assumed C-level roles in multinationals and big private conglomerates operating in the FMCG and Real Estate sector, namely Heineken NV and Baniyas Investment & Development Company in Abu Dhabi. Prior to that he held marketing roles in EFG-Hermes and the Middle East Oil Refinery. With a proven track record in formulating successful sales and marketing strategies, he moved on to consulting big GCC property developers with their Sales and Marketing operations. Wael holds a B.A. in Economics from the American University in Cairo with post graduate studies from AUC’s Institute of Banking and Finance.